• Vanessa Hudgens posted a hot new photo
  • The 33-year-old wears a nude bikini in an ad
  • She shared the picture on Instagram

Sex sells. Vanessa Hudgens is the co-founder of Caliwater, and she stars in a hot new ad for her brand. The 33-year-old wears a nude-tone bikini in the photo.

Vanessa Hudgens in a nude bikini for her brand

Hudgens looks great in the two-piece along with a jacket and cowboy boots. It's easy to miss, but she also has a can of her Caliwater in hand.

"Can you bear it?" Hudgens captioned the photo, which sees her strutting in front of a bear statue. She added a winking emoji and tagged her beverage company.

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From the photo to the pun, fans are into Hudgens's new pic. "Absolutely stunning beautiful," one admirer wrote. "So hot," reads another top comment on Instagram.

Hudgens co-founded the cactus water brand Caliwater last year. The former High School Musical star is also no stranger to posting revealing photos.