Yet another SKIMS controversy
Kim Kardashian, founder of the shape wear and clothing brand SKIMS, has faced backlash from her fans after calling a black face mask "nude" while an African American model wore the new design.
The reality star said that her face masks comes in "5 shades of nude," and featured a photo of a solid black mask and clothing on an African American model, which caused many fans to speak out.
This is not the first time the Keeping Up With The Kardashians star has been put on blast for inappropriate labels, either.
Before it was coined SKIMS, the shape wear brand was called Kimono, which many Japanese Americans found offensive. Kardashian, however, did listen to their plea to change the name, and publicly apologized for the lapse in judgment.
Now however, some fans are angry at the fact solid black was labelled as a "nude shade," especially since the four children she shares with Kanye West are African American themselves.
One Twitter user wrote, "You’d think this family would know shades of black skin tones considering their kids are black too and you’d think by now they would know that this is not a black nude tone but go off Kimberly with your profiteering on casual racism."
Another Twitter user commented on the solid black being offensive, and asked why Kardashian couldn't have made a darker brown shade.
Kim Kardashian has yet to respond to the backlash.