Prince Harry is no longer presenting himself as HRH The Duke of Sussex, and his initiatives are now reflecting that decision.

As People reported, on Thursday, Harry's title was adjusted across the website of Travalyst, an environmental tourism initiative that he supports. Where it formerly said that Travalyst is "led by HRH The Duke of Sussex," on Thursday, the site changed the title to only "led by The Duke of Sussex."

Prince Harry rescinds use of HRH title online with Travalyst

The initiative's website now reflects the agreement that Harry and Meghan made upon stepping down from their duties as senior royals in March: the couple retain their titles as the Duke and Duchess of Sussex, which were given to them on their wedding day by the Queen. However, they will no longer use the royal family's honorary HRH title, which refers to His/Her Royal Highness.

"The Sussexes will not use their HRH titles as they are no longer working members of the Royal Family," a Buckingham Palace statement said.

Likewise, although they remain the Duke and Duchess of Sussex, Harry and Meghan no longer intend to use those titles themselves. 

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It's not the first time he's said "Just call me Harry"

Previously, Harry had asked guests at a February 2020 event, which also happened to be for the Travalyst initiative, to simply "just call me Harry." But he's also now made the title change official in writing several times, as well.

For example, the Sussexes recently signed a charity letter as only "Harry & Meghan." Though, some critics questioned why they continued to use their royal monogram on that letter.

But now it appears that he and Meghan are also actively retracting the use of HRH in online spaces.

Now three full months removed from the U.K. and their royal duties, the Sussexes have shifted focus to social causes including the fight against online hate speech. Harry also addressed the topic of institutionalized racism during a video speech he made on Wednesday for the 2020 Diana Awards. 

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Now, however, those actions come with distance from the royal family, as Harry and Meghan do not carry the honorary HRH title they once held.