• Jelly Roll is a music superstar
  • He has a new partnership with Dunkin'
  • Check out the new ad

A promotional video shows the Grammy-nominated musician with a box of doughnuts, explaining how he got his nickname. "Everybody always asks me how I got the name Jelly Roll. Believe it or not, truth is, it's 'cause of these little guys right here," Jelly Roll says in a promotional video.

Jelly and Dunkin' are a dream team

And who can blame his love of them? "Y'all know growing up doughnuts were truly my kryptonite. My mama used to tell me all the time that I was so sweet, I could open up my own Dunkin."

Also interesting:

New Dunkin' merch will be available beginning June 6 at 12 p.m. That merch includes a "jelly" hoodie and a "grab me a glazed" hoodie, as featured in Ben Affleck's commercial...

Watch the video above to learn more!