The 10 Most Followed Celebrities On Instagram In 2023

With 288 million followers, Justin Bieber is widely recognized as a sensation, having released numerous record-breaking hits such as 'Love Yourself' and others. Moreover, Bieber's fame in the media soared due to his relationship with singer Selena Gomez and the alleged subsequent breakup. Furthermore, he grabbed headlines once again when he tied the knot with Hailey Bieber, which sparked controversy surrounding his mental health. Both his professional endeavors and personal life have captivated his Instagram followers, who eagerly consume his music, lifestyle updates, and insights on diverse subjects.

With 305 million followers on Instagram, Khloé Kardashian has garnered a substantial following. Notably, she is the founder of The Good American clothing brand, and her recent foray into the fashion industry with her own fashion line has made a significant impact. Khloé's innovative approach, particularly the inclusion of fashion categories for all sizes, has been highly influential and transformative within the industry. Moreover, she has been the beloved Kardashian sister on the reality TV show 'Keeping Up with the Kardashians', endearing herself to viewers. Khloé's passion for nail art and impeccable styling choices have consistently captivated her Instagram followers, establishing her as one of the most popular personalities on the platform.

Beyoncé, boasting a staggering 308 million followers, is renowned as one of the most influential female vocalists of the 21st century, and she effortlessly embodies style in all she does. Serving as a role model to millions, she has redefined the perception of solo artists who rise to fame without endorsements. On Instagram, where she has amassed 299 million followers, Beyoncé reportedly earns an impressive USD 1.3 million from her presence on the platform. Her feed is a treasure trove of glitter, glamour, and fashion, offering a captivating glimpse into her world. Notably, when Beyoncé deleted her Instagram account and removed her banner image from other social media platforms, it triggered a global wave of emotions among her fans, underscoring the immense impact she has on her audience.

Ariana Grande, the acclaimed American singer, actress, and songwriter, has consistently held a prominent position among the most followed individuals on Instagram for several years. Currently ranking third on the list, right behind Dwayne Johnson, she boasts an impressive following of 370 million devoted fans. On her Instagram page, she graciously shares insights into her beauty products and captivates her audience with stunning selfies, often showcasing her signature high ponytail hairstyle. However, Ariana Grande is not only known for her glamorous posts; she also curates intriguing content and maintains a harmonious visual aesthetic throughout her profile. Her feed offers a delightful blend of behind-the-scenes glimpses from her concerts, snippets of her musical endeavors, and glimpses into her personal hobbies.

Kim Kardashian, a name that undoubtedly commands attention, boasts an impressive following of 375 million on Instagram. Recognized as a sensational star, supermodel, and the face of the Kardashian-Jenner brand, Kim Kardashian has established herself as an influential figure. While the star has found herself embroiled in various controversies, her popularity as an actress, model, and businesswoman remains undeniable. Notably, Kim Kardashian has served as an ambassador for renowned luxury brands, including Balenciaga, which recently faced criticism for a controversial advertisement. Surprisingly, Kardashian emerged as one of the leading voices opposing the brand, openly expressing her disapproval despite her association with it.

Dwayne Johnson, widely known as "The Rock" from his wrestling days, commands an impressive following of 378 million on Instagram. His profile serves as a window into his daily adventures, offering glimpses into interviews, his preferred energy drinks, and his grueling workout routines. This American celebrity rose to fame through his extraordinary performances in World Wrestling Entertainment and has since cemented his status as one of the most influential figures in the US entertainment industry. Notably, Forbes recognized him as one of the world's highest-paid entertainers in 2022. The Rock's dedication to maintaining a healthy lifestyle and staying in shape has also made him one of the most prominent insta-celebrities. Through the platform, he shares his enthusiasm for fitness and wellness, resonating with his millions of followers.

With a staggering 389 million followers, Kylie Jenner emerges as a young supermodel, entrepreneur, actress, and the youngest member of the Kardashian-Jenner family. Despite her youthful age, Kylie has successfully secured the fourth spot on the list of individuals with the highest number of Instagram followers. Notably, she made headlines when Forbes magazine named her the world's youngest billionaire at the remarkable age of 21. Kylie's entrepreneurial ventures include her own cosmetics line, Kylie Cosmetics, which has experienced tremendous success. Moreover, she has collaborated with prominent brands such as Adidas, Calvin Klein, and BeatsXBalmain. Presently, it is reported that Kylie earns an astounding sum of approximately USD 1.8 million per post on the popular social media platform.

Selena Gomez, with a staggering 415 million followers on Instagram, has long held a prominent position, initially trailing behind Ariana Grande but currently ranking third. Her account offers a glimpse into her everyday life through captivating photos and empowering selfies that promote body acceptance. As a renowned Hollywood singer, actress, and producer, Selena Gomez stands among the elite with one of the largest Instagram followings. However, she has openly acknowledged her limited activity on the platform, emphasizing the significance of mental health and the need to detach from the pressures of social media. In a recent interview, she underscored the importance of prioritizing one's well-being and finding respite from the stressors associated with online platforms.

Lionel Messi, the esteemed Argentine professional soccer player, occupies the second position on the list of the most followed individuals on Instagram. Renowned for his association with esteemed brands such as Mastercard, Budweiser, and Adidas, among others, Messi actively engages in brand-sponsored posts and campaigns. Despite boasting an impressive following of 460 million, he trails significantly behind the top spot currently held by Ronaldo. Reportedly, Messi earns a staggering amount of almost USD 1.77 million per sponsored post.

Cristiano Ronaldo was the first person to reach 200 million followers on Instagram and currently has 581 million followers. He shares his daily life, showing his young and charming family, his travels and his work. For some time now, Ronaldo has been leading the list of people with the most followers on Instagram worldwide. Recently, a post showing Ronaldo and Messi together to promote Louis Vuitton (a luxury clothing and accessories brand) went viral in a matter of hours. In addition, Ronaldo is rumored to earn around USD 2.3 million for each sponsored post.