• O.J. Simpson has died
  • He had a strong connection to the Kardashians
  • Fans criticize Kim's silence

Despite the historical ties between their families, Kardashian chose not to acknowledge Simpson's death on her platforms, raising eyebrows and questions about the decades-long relationship that once intertwined their lives.

What's the story?

In the world and universe of celebrity news, Kim Kardashian  knows how to keep the spotlight shining, but this time, she's making headlines for what she didn't do rather than what she did!

Early Thursday, as Kim flaunted her Skims collection on Instagram, the world was yet to hear about the demise of O.J. Simpson from cancer. Yet, as the news broke, Kim's social channels remained conspicuously quiet. No tributes, no condolences, nothing. Nada!

Kim's father, Robert Kardashian, was more than just a friend to Simpson; they were tight-knit buddies since their days at the University of Southern California.

How it started

Before the Kardashians were reality TV royalty, the family kept up with O.J. Simpson. Simpson, the NFL star who was later acquitted of murder in the death of his late wife Nicole Brown Simpson, died Wednesday at the age of 76 after being diagnosed with cancer.

Brown Simpson was the best friend of media matriarch Kris Jenner, who was married to Simpson's friend Robert Kardashian Sr., the lawyer who later became a member of O.J. Simpson's defense team when he was on trial for the 1994 deaths of Brown Simpson and Ron Goldman. The late attorney died from esophageal cancer at 59 in 2003.

The duo's bond strengthened over the years, with Kardashian stepping into the limelight as Simpson's friend and later, as part of his legal team during Simpson's infamous trial in the '90s.

But as the years rolled by, the Kardashians seemed to have distanced themselves from the shadow of the Simpson saga, focusing on building their empire that spans reality TV, fashion, and beauty.

Kim's silence could be interpreted in many ways: a respectful distance considering the controversial past, a strategic move to keep her brand away from the shadows of Simpson's legal troubles, or perhaps, an unspoken tribute to a complicated figure in her family's history. 

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One thing is for sure...it's all very strange in Hollywood lately.

Whatever the reason, Kim's choice to remain silent has sparked a flurry of speculation and interest, proving once again that in the world of celebrity gossip, what you don't say can be just as powerful as what you do.