• Hailey Bieber's bold new campaign
  • Rhode's Peptide Lip Shape details
  • Fashion choices reminiscent of the '80s

Hailey Bieber, a prominent figure in fashion and beauty, has once again captured the spotlight with the announcement of her latest product under the Rhode brand. The Peptide Lip Shape liner was unveiled on January 24, putting an end to the suspense surrounding her secret project. Known for her innovative style, Bieber's campaign for the lip liner is no exception, drawing inspiration from iconic '80s workout videos.

Hailey Bieber's bold new campaign

In a nod to her friend Kendall Jenner, Bieber has embraced the no-pants trend, a style she frequently showcases in Rhode campaigns. Her latest shoot features her in a cropped fuzzy sweater paired with high-waisted underwear, a look she confidently sports even at fashion events. The campaign's standout element is her decision to pair socks with strappy heels, a fashion risk that she pulls off with flair.

Rhode's Peptide Lip Shape details

The Peptide Lip Shape liner, available in 11 shades ranging from pinks to browns, promises to contour lips with its creamy texture. Although the product officially launches on January 30, eager customers can already join the waitlist. Options include purchasing individual liners or a curated set of four shades for $92, allowing for personalized lip looks.

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Fashion choices reminiscent of the '80s

Bieber's campaign also features a unique accessory: pink dumbbells, enhancing the nostalgic feel of the shoot. Her ensemble, reminiscent of Jane Fonda's aerobic videos, includes knee-high socks worn with strappy heels, echoing the high-cut bodysuits popular in the '80s. This daring look not only highlights her fashion sense but also ties into the retro theme of the campaign.