Meghan Markle is marking a major business step with plans to bring her As Ever brand to the UK. The Duchess of Sussex, 45, has so far sold the lifestyle line only in the US, with products including homeware, candles, and spreads. The expansion adds a new chapter to her post-Netflix business strategy and arrives as interest in her screen career picks up again in Britain. It also follows trademark activity in Australia, pointing to broader international ambitions beyond California and a tighter link between her media profile and retail plans.
Meghan Markle Expands As Ever Into Britain
The UK rollout is expected to include items such as tea tins, candles, and bookmarks, while some food products will not be part of the first launch because of import restrictions. According to Hello Magazine, Meghan has been building the brand since its 2025 debut alongside her Netflix series With Love, Meghan, and the company has since become financially independent. The shift into Britain gives the business a fresh consumer base at a time when celebrity-led lifestyle brands are competing for attention across retail, streaming, and publishing.
MasterChef Australia Brings Meghan Back to UK TV
At the same time, Meghan is heading back to British television through MasterChef Australia, where she appeared as a guest judge during her April visit. The series is set to air in the UK on 19 October on U&W, giving local viewers a new look at the former Suits actor in a food-focused role. That appearance adds to speculation about whether more screen work could follow. Reports around a possible part in season three of Netflix's The Gentlemen have circulated, though later updates indicated talks did not move beyond an early stage.
Prince Harry and Meghan Prepare Nottingham Outing
The business expansion also lands just as Meghan and Prince Harry prepare for a joint public outing in Nottingham on Thursday, their first together since returning to the UK. Their move back to Britain has already prompted fresh discussion around how permanent their base may become. In recent months, Meghan has continued developing As Ever with seasonal launches including a spiced apple butter for autumn and a Christmas collection. The timing suggests a coordinated push, with public appearances and product growth working side by side.
Emily Nash Points to New Revenue Plans
Royal editor Emily Nash previously addressed the strategy around Meghan’s next business phase. "This is a conscious uncoupling, I would say," Emily said according to Hello Magazine. She added that Meghan needs "other revenue streams" and "a new market" for the brand. That assessment fits the current direction as Meghan broadens both her commercial reach and her visibility in TV-related projects. With Britain now part of the plan, the next stage of As Ever looks focused on steady expansion rather than a single splashy launch.
