• Snoop Dogg is not quitting weed
  • He is quitting "smoke"
  • THIS is what that really means

The internet was ablaze with speculation when Snoop Dogg dropped a bombshell that had fans gasping for air! The king of kush seemed to have turned over a new leaf, announcing he was ditching smoke for good. But hold onto your blunts, folks...it's not what you think!

Snoop has other smoke in mind

In a sly Instagram video, the Doggfather himself said, "I'm done with smoke. I'm going smokeless with @solostove. #ad" The world paused, jaws dropped, and the rumor mill went into overdrive. Was the chronic-loving celebrity really giving up his signature puff?

Snoop did not clarify whether the smoke was related to cannabis or something else, until now. The rapper announced Monday that he is partnering with Solo Stove, a smokeless fire pit brand.

"I love a good fire outside but the smoke was too much. Solo Stove fixed fire and took out the smoke. They changed the game and now I’m excited to spread the love and stay warm with my friends and family," Snoop said in a press release.

That's right, Snoop's going "smokeless" meant cozy, clean backyard vibes, not quitting his beloved greens. Solo Stove has crowned him their official 'smokesman,' a clever play on words that fits the rapper like a glove.

The internet couldn't get enough of this twist, with Snoop's 2.5 million Insta-followers buzzing with reactions. He teased them further, posting cryptic photos and captions like "Natural high," keeping everyone guessing about his true intentions.

Under this partnership, the business mogul is the official "smokesman" for the brand and will be releasing a collaboration on Monday.

His announcement came just hours after his product launch with Martha Stewart of their "Best Buds Bags." According to Snoop's statement to hip-hop music magazine 'The Source', the limited edition crossbody bag has "got it all. From my favorite lighter, favorite color, and dime-sized secret stash pockets to stash my favorite herbs."

Also interesting:

Snoop Dogg performing onstage at the 2019 KROQ Weenie Roast in Dana Point, California.

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The two also collaborated on a lighter collection that will debut next year, per 'The Source'. And just when you thought the haze had cleared, Snoop and domestic diva Martha Stewart teamed up with BIC for "Best Buds" bags which is a nod to their famously 'high'-spirited friendship. Talk about a smokin' hot collaboration!

This is back to business as usual for Snoop fans then. So many were worried about his health after decades of heavy cannabis use, but it turns out his lungs are fine, and they're about to get better, in fact.

As the smoke settles on this clever marketing stunt, one thing's for sure, and that is that Snoop Dogg remains a master of reinvention and a guru of ganja. Clever? You bet. And we wouldn't want it any other way!