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Keith Urban's new single "Polaroid" came out on Friday, April 24! It's now available on online music streaming services. The release was also accompanied by an innovative music video that was uploaded to Urban's YouTube channel on Friday.
Watch it below!
Keith Urban - "Polaroid" music video
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The new music video uses motion-control effects to produce fluid camera movements across still scenes.
Urban also offered a few comments about the song and video shoot to Entertainment Weekly.
When he was first approached with the country pop track, which had multiple co-writers and producers, Urban said: "I just loved the feel of it — [it] just spoke to me right away."
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The 52-year-old country star also had hopes of shooting the music video at night, to align with the lyrics of the song ("Sometimes I forget who we were back then/It's Saturday night stealing cold beer and cigarettes.").
But due to weather concerns, the video required daytime filming. They attempted to darken the footage in post-production, but, Urban added, it "just looked like a really depressing video, so we scrapped that idea."
"Whatever, it's a party," he concluded.
Urban's most recent album, Graffiti U, came out in 2018. "Polaroid" is his newest single, following "God Whispered Your Name" from earlier this year.
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