- Meghan Markle's As Ever brand and Netflix end partnership
- As Ever is set to continue independently
- Markle continues collaborations with Netflix
Meghan Markle's lifestyle brand, As Ever, has officially ended its collaboration with Netflix, a year after the streaming giant became an investor. The decision for As Ever to stand independently comes after a successful year of growth. A spokesperson for the Duchess of Sussex's brand expressed gratitude for Netflix's support, stating, "As ever is grateful for Netflix's partnership through launch and our first year. We have experienced meaningful and rapid growth and As ever is now ready to stand on its own."
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As Ever's Independent Path
The separation from Netflix marks a new chapter for As Ever, which will continue to operate independently. The brand, known for its range of products including jams, sprinkles, and wine, had initially launched in collaboration with Netflix. This decision aligns with Meghan's vision to elevate everyday moments in beautiful yet simple ways, a sentiment echoed by a Netflix spokesperson who noted, "Meghan's passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As ever brand, and we are glad to have played a role in bringing that vision to life."
Continued Collaborations with Netflix
Despite the end of this particular partnership, Meghan Markle will maintain her professional relationship with Netflix through her production company, Archewell Productions. The Duchess is set to produce new content, including an adaptation of Jasmine Guillory's novel, The Wedding Date. This project will see Meghan and Harry working alongside screenwriter Tracy Oliver and producer Tracy Ryerson, continuing their creative endeavors with Netflix.
