J.Balvin has been no stranger to controversy in recent years. Anyone who follows the singer knows that he is prone to start a beef or two on social media, and to flash off his accomplishments to spite his haters! But this week, the singer found himself backtracking on his bad boy image after receiving a lot of criticism from fans following the release of his music video for the song "Perra".

J. Balvin took to social media to apologize and clear the air on a video many found offensive for its portrayal of black women. Indeed, the title of the song "Perra", is a word used colloquially in many Spanish countries to mean bitch!

J. Balvin Apologizes For Latest Music Video

J. Balvin Apologizes For Latest Music Video

"I want to say sorry to whomever felt offended, especially to the Black community," Balvin said in an Instagram Story on Sunday. "That's not who I am. I'm about tolerance, love and inclusivity. I also like to support new artists, in this case Tokischa, a woman who supports her people, her community and also empowers women."

For many, the shock behind the video is shocking, as Latin pop has always been known for its explicit portrayal of women in its videos. However, in a more progressive era, it's not uncommon for these kinds of stereotypes to be broken, even if hurts the artist in question. Let's see whether J.Balvin's career and image are affected by this latest criticism. Although his apology is sure to make up lost ground among some of his fans!

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