• Taylor Swift is famously dating Travis Kelce
  • She has generated a lot of money for the league
  • THIS is the breakdown

The data was calculated based on the "reach and impact" of Swift's NFL appearances from Sept. 24 through Jan. 22, 'New York Post' reports. According to Apex President Eric Smallwood, digital content, online news and social media created the most value. For instance, when Swift and Kelce were photographed on a date in October, $166 million was generated.

Taylor is a powerhouse

The 34-year-old singer has also helped the NFL attain the most regular-season viewership from women since it first began collecting such data in 2000. 

Also interesting:

Syndication: The Enquirer Taylor Swift performers during the first night of the Cincinnati stop of the Eras Tour at Payc

The reason is scary

Bad Blood? X Blocks All Taylor Swift Searches!

Syndication: The Enquirer Taylor Swift performers during the first night of the Cincinnati stop of the Eras Tour at Payc

Seriously?

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Female viewership increased 9% since last season. Additionally, her presence has garnered the most regular-season views from 18 to 34-year-olds since 2019...

Watch the video above to learn more!