After families of the victims filed a joint lawsuit against the rapper and concert organizers, recognizing them as directly responsible for the crowd's onrush that resulted in the massacre, many other voices have joined the movement to cancel Travis Scott who has the main attraction of the festival. His documented past of inciting violence and encouraging wild behavior in the crowds that watch him perform live has certainly been levered against him by fans, who are no longer fans, and sponsors who are no longer sponsors.

The latest brand to distance themselves from the rapper are fashion giants Dior, who have made it quite clear that the rap star no longer represents the values of the brand, and as a result, Dior is cancelling the marketing partnership they had with Scott. Dior announced its plan to “indefinitely” halt the launch of its Cactus Jack collection, which was set to be a collaboration between Scott and Dior

Dior Cancels Travis Scott Collaboration

Dior Cancels Travis Scott Collaboration

On a statement to Women's Wear Daily, Dior made their position clear: “Out of respect for everyone affected by the tragic events at Astroworld, Dior has decided to postpone indefinitely the launch of products from the Cactus Jack collaboration originally intended to be included in its summer 2022 collection.”

This is just the latest blowback for Travis Scott, who has already seen his fanbase dwindle significantly, with many finding his conduct reprehensible after videos of the rapper during the performance surfaced, showing him acknowledging fans asking him to stop but refusing and carrying on with the show anyway.

Scott has maintained his innocence throughout all of this, however, claiming:

“Even after the show, you’re just kind of hearing things… But I didn’t know the exact details until minutes before the press conference - the media wants to put on me, but at the end of the day… it’s more so about stepping out to figure out what the problem is.”

Despite his statements, most people seem unconvinced of his innocence. Who knows if this is the beginning of the end for Travis Scott?